Task: Octagon Sports Marketing wanted to showcase the Cape Town Jazz Festival to potential international visitors. The aim being to highlight the allure of the event and the appeal of the city for its client, Cape Town Tourism, whilst increasing its appeal as a sponsorship property.
Solution: Create an international version of the TV show, specifically edited to highlight the buzz of the festival and position the city as an attractive location to visit.
Distribute the show to international broadcasters and In-Flight Entertainment services around the world to maximise exposure for the city and the event.
Results: The show aired in over 140 markets from Brazil to New Zealand, and on airlines such as Emirates and South African Airlines.